Black Friday is almost here, and for retailers, that means one thing: traffic. A lot of it. Shoppers will flood stores looking for deals, and they’ll make snap judgments the moment they walk in. If your commercial floors are sticky, shelves dusty, or restrooms less than spotless, it won’t matter how good your sale is.
Cleanliness is part of the customer experience, and it directly impacts how much people spend, how long they stay, and whether they return after the holidays. As Black Friday approaches, now’s the time to get ahead with a professional cleaning and disinfection plan that keeps your store looking its best – and your customers feeling confident.
Retailers already know that merchandising, lighting, and layout influence buying behavior. But studies show that cleanliness is just as important.
According to a survey by ServiceChannel, 64% of shoppers have left a store because it was dirty, and nearly 90% say store cleanliness determines whether they’ll return. That’s not just about appearances. Shoppers associate cleanliness with trust and safety. In the post-pandemic retail environment, customers expect visibly clean spaces – polished floors, dust-free surfaces, spotless restrooms, and sanitized checkout areas. When they see it, they relax, browse longer, and buy more.
Black Friday traffic puts retail facilities under extreme pressure. Foot traffic multiplies, restrooms see constant use, and every surface (from fitting rooms to checkout counters) becomes a hot spot for germs and grime.
If cleaning is left until the last minute, staff can quickly get overwhelmed trying to keep up. Instead, a proactive strategy built around deep cleaning and disinfection before and after Black Friday sets your team up for success.
A few key steps retailers should take now:
✅ Schedule a pre-Black Friday deep clean. Floors, carpets, windows, display shelving, and restrooms should all get attention.
✅ Disinfect high-touch areas. Door handles, POS systems, carts, and dressing room surfaces need hospital-grade disinfecting to prevent cross-contamination.
✅ Inspect your janitorial supplies and protocols. Don’t run out of paper products, sanitizer, or cleaning wipes on the busiest day of the year.
✅ Plan for overnight or post-event cleaning. After the rush, professional commercial cleaning teams can restore the space quickly, ready for the next wave of holiday shoppers.
Cleanliness isn’t just about avoiding complaints. It’s about creating an environment where customers want to shop and spend more. Consider this: A study by ISSA found that a clean environment can improve customer satisfaction scores by up to 20%. That translates directly into higher sales and better retention – critical metrics during the competitive holiday season.
A polished, disinfected store communicates professionalism and care. It tells your customers: “We value your health, your comfort, and your experience.” That message builds trust, and trust leads to loyalty, especially when shoppers are deciding where to return after the holidays.
Relying on in-house staff to handle Black Friday cleaning often isn’t enough. Your employees will already be stretched thin managing inventory, crowds, and customer service. That’s where a professional cleaning partner like Anago Cleaning Systems steps in.
Anago’s expert franchisees understand the unique demands of retail facilities – from boutique stores to big-box retailers. They use advanced cleaning techniques and EPA-approved disinfectants to ensure every surface is safe, spotless, and ready for business.
Key advantages of partnering with Anago before and after Black Friday:
By bringing in professionals, you protect your brand image, your employees, and your bottom line, without adding extra workload to your team.
Retail success doesn’t stop at the register. The real goal is turning Black Friday visitors into repeat customers who shop your store year-round. Consistent cleanliness plays a key role in that.
When customers see that your store is always clean, bright, and organized, it reinforces their decision to return. It shows consistency, reliability, and care – the same traits they value in the products and services they buy. That’s why many retailers partner with Anago for ongoing janitorial and disinfection services, ensuring that the same high standards you set for Black Friday continue every day.
Black Friday brings opportunity and pressure. But with a clean, safe, and welcoming store environment, you’ll give customers every reason to walk in, stay longer, and spend more. Now’s the time to prepare. Anago franchisees help retail businesses nationwide get ready for the biggest shopping day of the year…and every busy day after that.
Schedule your pre-Black Friday cleaning and build a long-term plan that keeps your store spotless, sanitized, and shopper-ready all year long.
By Darlene Bernd, Content Marketing Manager
